Case: Deloitte

A new and very ambitious strategy with a heavy focus on the digital transformation demanded new tools from the tool box. Thus, the Danish part of the global consultancy company, Deloitte, decided to launch a new, digital magazine for employees.

We zoomed in on the vast potential of storytelling and zoomed out to connect the stories to the strategy. Together with a team of dedicated employees we led the process of project- and idea management, conceptualizing the magazine and choice of platform and execution of the magazine that is today read by most employees and on top has a positive, externa branding effect.

Strategy, concept development, workshops, storytelling and execution