CASE: Ørsted A / S

‘The best first step you’ll ever take’. ‘If it was easy, we wouldn’t need you’. ‘Ignite your potential’

In 2016, the former DONG changed its name to Ørsted, as the old name didn’t fit the massive transformation the company had gone through from being and oil and gas company to a global company running on green energy.

Thus, as a result the employer branding followed suit. We helped copy write a new employer brand core story that combined Ørstes purpose with power, ambition, innovation and development. The core story acted as a foundation for a creative employer branding campaign with messages tailored to Ørsteds target groups and a career fair soothing with new energy and spark.

Advisory, core story, copy writing for ads, site and brochure, concept development